Celebrity gossip blogger Perez Hilton is set to release a clothing range through U.S. retailer Hot Topic, with the self-proclaimed ‘Queen of all Media’ saying, "2008 is all about expanding the Perez Brand."
Hilton, whose real name is Mario Lavendeira, made the announcement on Tuesday (May6) saying that his line will include t-shirts, hoodies and shoes.
"I talk about clothes all the time on my website," Lavendeira says. " I have a good eye for what’s hot and what’s not."
The new line will hit Hot Topic’s store shelves on June 6 in the U.S.
"I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares," he adds. "My brand will be very concious of my audience."
Photo courtesy of Paperbag. Taken by Cass Bird.
May 8th, 2008 at 3:44 pm
hahah.. i worked on this deal along with the heidiwood line. check out my blog for more details and other fun shit.
May 8th, 2008 at 11:40 pm
Why would anyone want to buy clothes that Perez designed??